MSOK Guide 2017 Edition
 
Número de Páginas: 124 páginas
Formato: Livro Eletrônico (pdf.)
Autor: © 2017 SMstudy®, a brand of VMEdu®, Inc. All rights reserved.
Idioma: Inglês
 
Voucher para baixar o MSBOK grátis: 254_MSBOK_Free
 
Sobre o MSBOK Guide 2017 Edition
1. Introduction
a. Evolution of Sales and Marketing
b. Corporate Strategy and its Relationship to Sales and Marketing
c. Aspects of Sales and Marketing
d. Levels of Sales and Marketing Strategy e. Marketing Strategy Overview
2. Analyze Market Opportunity
a. Determine Strengths and Weaknesses b. Determine Opportunities and Threats
3. Define Competition, Targeting and Positioning
a. Identify Competition
b. Select Target Segments
c. Create Differentiated Positioning
4. Determine Pricing and Distribution Strategies
a. Determine Pricing Strategy
b. Determine Distribution Strategy
5. Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
a. Determine Metrics
b. Determine Objectives
c. Decide Marketing Aspects and Allocate Budget