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SBOK Guide 3rd Edition

 

Número de Páginas: 132 páginas

Formato: Livro Eletrônico (pdf.)

Autor: © 2017 SMstudy®, a brand of VMEdu®, Inc. All rights reserved.

Idioma: Inglês

 

Voucher para baixar o MRBOK grátis: 321_MRBOK_Free

 

 

Sobre o MRBOK Guide 2017 Edition

1. Introduction

a. A Brief History of Marketing Research b. Corporate Strategy Overview
c. Aspects of Sales and Marketing
d. Levels of Sales and Marketing Strategy e. Marketing Strategy Overview

f. Marketing Research Overview

2. Define Research Problem and Choose Research Design

a. Define Research Problem b. Choose Research Design

3. Data Collection

a. Collect Secondary Data b. Collect Primary Data

4. Data Processing and Data Analysis

a. Data Processing b. Data Analysis

5. Data Interpretation and Reporting

a. Data Interpretation b. Reporting

6. Appendix

a. Data
b. Statistical Measurement of Data
c. Probability
d. Random Variables and Probability Distributions e. Sampling Distributions
f. Method of Least Squares
g. Analysis with Statistical Packages

MRBOK Guide 2017 Edition - Grátis!

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